Every time you open a blank chat you explain who you are, describe your clients, paste in an example — then rewrite most of what comes back anyway. That's not using AI. That's doing it manually with extra steps. In one hour I'll show you how to fix it. No code.
Free · 1 hour · Recorded if you can't make it live
Sound familiar?
You copy the same details between apps. You send the same follow-up emails. You update the same spreadsheet, every single week.
That's not just tedious — it's time you could spend on the work that actually grows your business. And most of it stops being your job entirely, once Claude understands your business and knows how you like things done.
Here's the bit nobody tells you.
If you hired someone next week, you wouldn't sit them at a desk on day one and say "right — off you go, write to my clients." You'd tell them about the business first. Who you work with. What you sell. How you talk to people.
So why do we open a blank chat, tell it nothing at all, and then decide AI isn't very good when it doesn't sound like us?
It isn't bad at its job. It's new. Nobody's onboarded it.
This free webinar shows you how to do exactly that — in about ten minutes, once.
What we'll cover
The real reason AI hands you bland copy you end up rewriting — and why that isn't a you problem.
Where your context actually lives — your instructions, its memory, and projects. You'll watch the same prompt run before and after.
What a skill is, one of mine working live, and the four steps to build your own so you never write those instructions again.
A look at connecting Claude to your real inbox and calendar, so the work lands where it actually lives rather than in a chat window.
Who this is for
Business owners who've tried AI but found it underwhelming
Women who are curious about AI but haven't properly started
Anyone who wants someone to show them, not just tell them
People who've been meaning to learn AI properly but keep putting it off
Your Host
I'm Marni. Product Owner at a major bank by day. Builder of She Builds with Claude in the gaps.
My sessions have helped hundreds of women go from "I should probably try AI" to actually using it. Not because I gave them a motivational speech, but because I showed them, on screen, exactly what to do.
I made She Builds for the women who've been told tech isn't for them — working parents, career changers, people who've never written a line of code. If that's you, this is your room.
What people said
"I wasn't looking to become a developer or learn to code. I was just curious about AI. Fast forward a few weeks and I've built my own website. Marni's created a community that makes AI feel practical, accessible and enjoyable, especially for women who might not see themselves as technical."
— Sarah
"You don't need to be new to tech to still get value. I'm a Software Engineer that knew very little about Claude. This was the perfect intro, and it was a lot more fun learning alongside other people."
— Kylie
"I'd been dabbling with the chat side of various AI tools — but it wasn't until Marni's session that the penny dropped on how genuinely useful it could be for everyday tasks."
"I've never built anything in my life — until Marni's session. I genuinely didn't think I could do something like this."
"These tips are life-changing for me and will give me back hours and hours of time. I can't believe I've been doing this manually."
Ready?
One hour, in plain English. You'll leave having started your own context, having named the first job you'll never write instructions for again, and with a free resource to finish it off at home.
Wednesday 23 September · 7pm BST · Free · Recorded if you can't make it live